Portfolio/Case StudiesStriving to exceed client's expectations always. We leverage our knowledge
to satisfy client's needs within their budgetary constraints.
Artoon had this opportunity to execute an organic Search Engine Optimization (SEO) campaign for Bill Salouris for his website challiscapital.com.au. Challis Capital Partners is an Australian based finance broker company that creates a "capital partnership" between their investor clients and property industry participants who are looking for innovative financial solutions.
Creating a strong online presence for Challis Capital Partners was the main goal of this SEO campaign. We have employed a number of White-Hat SEO strategies around various components of its website to make it more visible to potential customers and search engines.
The website was in bad structure. So, our team has to re-design the website by making a lot of on-page changes on the website. While redesigning the website, one of the major challenges our web designer faced was to enhance its accessibility. We had made sure that the website is not only accessible across the world but its various features were fully functional as well.
The positioning of content was also one of the challenges faced by our web designers while redesigning the structure of the website. We had to place the content in such a manner that it had enhanced easy reading. The website should be responsive in order to make it SEO-friendly. Our experts made the website responsive by using a wide array of scripts and code frameworks.
Through our effective SEO strategies, we have achieved first-page ranking for 14 keywords. The Initial agreement was to promote 22 keywords for Challiscapital. We have boosted up to organic traffic and client is getting a good number of leads through our search engine optimization strategies and plans.
Technical analysis of the website was carried out by our team of qualified, certified and trained SEO experts, to point out different issues that need to be fixed. We have carried out different on-page changes on the website to get the desired outcome. We have updated the meta-data of this website, in order to generate the desired relevant traffic and potential leads. This has certainly helped to improve the ranking of the website on search engines.
- Visibility Increased 160.00%
- Traffic Improvement 87.98%
- Increase in Sales 220%
- Ranking Status
|Keyword||Initial rank||Current rank|
|No pre-sale construction finance||NA||6|
|Private equity for property development||51||6|
|Non-conforming commercial loans||91||6|
|Distressed commercial loans||NA||7|
|Commercial loans 80%||NA||7|
|Bad credit commercial loans||NA||8|
|No pre-sale development finance||NA||9|
|Private equity for property developers||39||9|
|High LVR Commercial Loans||NA||10|
|Commercial Property Loans||NA||10|