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Artoon assisted Mathew and Michael Dolan to increase the siteï¿½s traffic and revenue on its website www.dolanlawyers.com through its Search Engine Optimization (SEO) campaign. This premier law firm prides itself on providing its clients personalized legal assistance services that they will not find in other law firms in New Haven.
Mr. Mattew F. Dolan effectively handles the family law and criminal defense matters; his brother, Mr. Michael J Dolan, handles the personal injury, medical malpractice, and wrongful death cases.
Dolan & Dolan, LLC was looking for a digital marketing firm to enhance the law firmï¿½s level of exposure on search engines. The SEO campaign was carried out with white-hat SEO practices to create search engine traffic that could let the law firm get potential leads from the internet.
There are different websites offering similar legal assistance services in New Haven. Our main challenge was to place the business-oriented keywords on the first page in major search engines. The business-specific keywords were highly competitive in nature when we first started working on the optimization campaign. Every page of the website had high keyword density that was reducing the organic traffic on the website.
The structure of the website was also not organized. Moreover, the siteï¿½s content representation was poor. We only targeted one business-specific keyword per webpage to make sure that the keyword density is as per the guidelines set by the ï¿½panda updatesï¿½. Google puts a significant emphasis on backlinks when ranking a website in its searches. So we collected a large number of backlinks from many reliable resources.
Another challenge faced by our team was to place the website on Google local listing to get relevant traffic. Business-centric link building and Google local listing were carried out by using many SEO optimization tools and strategies. To improve the content presentation, we placed informative and unique content on the website in an organized manner. This move enhanced the web contentï¿½s readability. Unique and informative categories were used on the website in order to improve the overall traffic on the website.
We have enabled our client to improve the positions of the firmï¿½s website on different search engine results. The visibility was increased by 70% within four months of the SEO campaign. Organic traffic, organic revenues, and total keyword presence on the search engine results were carefully managed by our team.
The traffic increased by 40% after the completion of this campaign. Increase in the organic traffic meant that the client started getting more leads online. Through our sincere optimization efforts, we were able to increase the lead by 20%.
- Visibility Increase 170%
- Traffic Improvement 140%
- Sales / Leads 120%
- Ranking Status
|Keyword||Initial rank||Feb 28, 2017|
|Motorcycle Accident Law Firm New Haven||NA||1|
|Motorcycle Accident Lawyer New Haven||NA||1|
|Pedestrian Accident Attorney New Haven||NA||1|
|Motorcycle Accident Attorney New Haven||NA||1|
|Dog Bite Lawyer New Haven||NA||1|
|Slip and fall Lawyer New Haven||NA||1|
|Wrongful Death Attorney New Haven||NA||1|
|Visitation attorney New Haven||NA||2|
|Dog Bite Attorney New Haven||NA||2|
|Pedestrian Accident Lawyer New Haven||NA||2|