Portfolio/Case StudiesStriving to exceed client's expectations always. We leverage our knowledge
to satisfy client's needs within their budgetary constraints.
Artoon had this opportunity to execute the Digital marketing project for Mr. Seungki, for his website (https://www.freelancercoin.io/). Client had built a freelancing platform based on the Blockchain technologies such as ICO, cryptocurrency, and the Ethereum. Users or the employer can make the payment to the freelancers using the tokens by setting up a ï¿½smart contractï¿½ via Blockchain technologies that is never changed or altered.
We achieved project deliveries within the projected time frame and agreed terms. The primary goal of the campaign was to have a strong online presence on the client's website with innovative branding strategy, improving rankings, drive more traffic and reach maximum ICO pre-sale. The client needs to create crowdfunding campaign on following listing sites Indiegogo, Kickico, Tokenmarkt and want to promote ICO on exchange market to start this project.
Since the website belongs to a competitive industry of ICO, crypto currency & Blockchain. Website domain was very new and never visited or crawled by the search engines. Also, there were lots issues with the URL structure, Navigation, heading, Content, Images on the site.
We increased the website reach among the potential clients by adding new services specific pages. This not only resulted in the quick ranking of services for the particular keywords but also helped us in increasing the number of visitors on the website.
The design and architecture of the website was not user and search engine friendly, due to which the website was not getting proper attention in front of the user as well as the various search engines. We recommended lots of design & navigation related changes on the website to make more beautiful and easily navigational to hold the visitor on the site. The team worked with ethical SEO, SMO, and PPC practices to reach the maximum token sales goal.
We first started with detailed and comprehensive website technical analysis and fetched all the loopholes in design flow structure. We created all new website structure design for users and search engines both to navigate to all sections of the website easily. We set-up Paid campaign, Social media profiles, Telegram channels and did community management to improve following things:- Navigational structure
- Content Presentation with appropriate Keywords Density
- Paid Press Release
- Informative Banners and Images
- Develop paid Ads banners
- Setup paid campaign
- SMO profile setup and Telegram channels management
- Exchange Market ICO listing
- Coinzilla, a-ads Paid Ads
We performed complete website optimization including Front-end coding & tags enhancements (ON- Page Optimization) paid campaign and Social media channel management to grow its online presence and increase goal conversion value.
- Visibility Increase 100%
- Traffic Improvement 70%
- Sales / Leads Value Increase 62%
- Ranking Status
|Keyword||Initial Rank||Current Rank|
|Freelancer Coin ICO||13||1|
|Freelancer Coin Platform||10||1|
|Freelance Coin Pre Sale||18||1|