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Artoon had this opportunity to execute a Search Engine Optimization (SEO) campaign for Bill Salouris for his website globalcapital.com.au. Global Capital Commercial (GCC) is one of the leading commercial loan brokers in Australia. GCC takes a result-oriented approach to secure the best commercial financing solutions to meet the funding requirements of their clients. GCC desired to be ranked on the first page of Google search results for 27 keywords. They wanted their website to be search engine friendly so that it can generate more traffic from organic searches in Australia.
One of the major challenges during optimization campaign was the bad structure of the website. Our team has created a good structure of the website by using a shallow depth navigation and hierarchy. To create a strong site structure, we had created a URL structure that follows the navigation hierarchy. The URL structure was organized according to the hierarchy of the website.
Content information easily conveyed to the users with simple to understand websitesï¿½ structure. So our team created descriptive categories on the website, to improve the structure of the website. This helped us to the website better organized. In addition, it led to better crawling of the website by popular search engines in Australia.
We made the website easier to navigate, in order to make it SEO-friendly. Navigation is important for optimization of any website, as it can help search engines to understand what content the webmaster thinks is important.
Another issue faced by our team was the poor presentation of content. In order to improve the content presentation on the website, we used spreadsheet programs (Excel, Google drive spreadsheets). Our team made sure that each of main categories was unique and distinct, to improve the overall outlook of the website.
We achieved first page ranking for 15 keywords within promised time frame. It increased the organic traffic on the website. With increased traffic and relevant visitors, GCC started receiving a good number of leads after the SEO campaign.
Conversion rate on the website was too low before we started working on the optimization campaign. However, we had managed to increase leads and conversions 10 times due to our result-driven SEO strategies.
- Visibility Increased 95.00%
- Traffic Improvement 48%
- Increase in Sales 70%
- Ranking Status
|Keyword||Initial rank||Current rank|
|Short Term Loans||NA||4|
|SMSF property finance||47||6|
|Property development finance||85||8|
|Low Doc Commercial Loans||19||8|
|Low Doc Construction Finance||17||9|
|Commercial Finance Brokers||NA||9|
|Smsf property investment loan||NA||9|
|Commercial Loan Brokers||88||10|
|Smsf property loans||NA||10|