Portfolio/Case StudiesStriving to exceed client's expectations always. We leverage our knowledge
to satisfy client's needs within their budgetary constraints.
Artoon had this opportunity to execute an organic search engine optimization project for Mr. Jim Gitney, for his website Group50.com. The brief from our Client was simple. Create and execute an online web optimization strategy which could enhance website organic search visibility on Google Global.
This project was executed from scratch with thorough specific Business Consulting industry research and effective web optimization practices. We achieved project deliveries within projected time frame and agreed terms.
Since the website belongs to a competitive industry of business consulting services globally, it was a serious challenge for us to beat reputed competitors. The overall website appearance was not enough convincing to convert users into leads as there were many glitches in design compatibility and user interface.
We first started with detailed and comprehensive website technical analysis and fetched all the loopholes in design flow structure. We created all new website structure design for users and search engines both to easily navigate to all sections of the website. We improved following things:
- Content Presentation with appropriate Keywords Density
- Informative Banners and Images
- Website Page load time
- Quick Contact Us Forms
On the other side, we researched 60 high volume most searched industry specific keywords from tools like Google Keyword Planner and SEMrush. The search terms got high Click through Rate which caused increased organic audience traffic on the website.
We performed complete website optimization including Front end coding & tags enhancements (ON- Page Optimization) and inbound linking channel creations to grow its online organic search engine visibility results
We also engaged with Social channels like Facebook, Twitter, Google Plus and LinkedIn to join business industry groups and company CEOs and spread all the vital information about website services, events, news etc. to increase its brand popularity among business giants.
With continuous strategic efforts on the website, we were able to improve website organic visibility in search results, a gradual increase in Organic, Social, Referral and Direct traffic. We increased the number of average sessions, New and Returning Visitors with less Bounce Rate.
The overall targeting Keywords and Social visibility improved by approx. 70% in comparison. Traffic enhancements got up by 52% through various Referral and Direct Channels including organic and social search visibility.
The leads ratio has improved more than 40% as compared to previously which acquired our goal. We achieved desired goals in project time frame.
- Visibility increase 89%
- Traffic Improvement 52%
- Sales / Lead Increase 44%
- Ranking Status
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