Business Development Analyst

The Lead Analyst is responsible for utilizing various outbound marketing tools and techniques, such as sending messages, emails, or making calls on platforms like LinkedIn, to generate high-quality leads. They are also accountable for managing and maintaining records of the connected leads in customer relationship management (CRM) tools and providing qualified leads to the Sales department. In addition, the Lead Analyst shall also have a role of communicating with inbound leads generated from marketing efforts.

Job Description:

The Lead Analyst is responsible for utilizing various outbound marketing tools and techniques, such as sending messages, emails, or making calls on platforms like LinkedIn, to generate high-quality leads. They are also accountable for managing and maintaining records of the connected leads in customer relationship management (CRM) tools and providing qualified leads to the Sales department. In addition, the Lead Analyst shall also have a role of communicating with inbound leads generated from marketing efforts.

Job Responsibility:

• Generate qualified leads using outbound marketing tools and methods such as messages, email, and calls on platforms like LinkedIn and others.
• Maintain records of connected leads in CRM tools and supply qualified leads to the sales department.
• Communicate with inbound leads generated from marketing.
• Analyze profiles in various lead generation platforms like Apollo.io and LinkedIn.
• Use deep knowledge of qualified profile/company filtration to identify and target the most promising accounts.
• Utilize Sales Navigator to find and connect with leads.
• Maintain accurate reports on lead generation and follow-up activities.
• Use CRM tools to track and manage leads and opportunities.
• Hunt for proper profiles, filter by industry, category, and location.
• Use basic communication skills for chat and initial communication with leads.
• Understand market research in a given industry.
• Approach at least 20 qualified accounts per day.
• Handle inbound leads generated via marketing efforts.
• Handle clients approaching the company with their requirements on WhatsApp, emails.
• Understand the basic high-level requirements of the clients.
• Provide accurate data to the sales team by maintaining the data in CRM.
• Reply to clients only during urgencies during holidays or post office hours. This might not be required daily, but a positive attitude is a must.

Key Performance Areas (KPAs):

• Lead Generation Strategy: Develop and refine strategies for efficient lead generation through outbound marketing efforts.
• Lead Qualification and Profiling: Continuously improve the criteria for identifying qualified leads based on deep profile and company filtration.
• CRM Management: Ensure accurate and up-to-date records of connected leads, interactions, and opportunities in the CRM system.
• Sales Collaboration: Collaborate closely with the sales department to understand their requirements and fine-tune lead generation efforts accordingly.
• LinkedIn Utilization: Utilize Sales Navigator effectively for lead discovery, connection requests, and engagement.
• Data Analysis and Reporting: Regularly analyze lead generation data and create comprehensive reports for management review.
• Inbound Lead Handling: Efficiently manage inbound leads by responding promptly, engaging effectively, and transitioning them to the appropriate sales representative.
• Client Communication: Handle client inquiries on WhatsApp and emails, ensuring a positive and professional communication experience.
• Market Research and Insights: Continuously research and stay updated on market trends, competition, and industry developments.
• Urgent Client Support: Be available to handle urgent client inquiries during off-hours while maintaining a positive attitude.
  

Key Performance Indicators (KPIs):

• Lead Generation Quantity: Number of qualified leads generated through outbound marketing efforts on a daily, weekly, and monthly basis.
• Lead Conversion Rate: Percentage of generated leads that are successfully converted into sales opportunities.
• Inbound Lead Handling Time: Average time taken to respond and engage with inbound leads generated from marketing efforts.
• Sales Contribution: Value of deals closed as a result of the leads provided by the Lead Analyst.
• LinkedIn Engagement: Number of connections made, messages sent, and interactions on LinkedIn to gauge outreach effectiveness.
• CRM Data Accuracy: Percentage of accurate and up-to-date data maintained in the CRM system for connected leads.
• Lead Follow-up Efficiency: Average time taken to follow up with leads after the initial contact.
• Client Satisfaction: Feedback and satisfaction ratings received from clients and sales team members on lead quality and communication.
• Industry Insights: Regular updates on industry trends, changes, and competitor activities shared with the sales and marketing teams.
• Communication Response Time: Average time taken to respond to client inquiries, including those received via WhatsApp and emails.

Required Skills & Qualification:

• Proven experience in lead generation and outbound marketing.
• Deep knowledge of qualified profile/company filtration.
• Experience using Sales Navigator.
• Proficiency in report maintenance and CRM tools.
• Strong LinkedIn skills, including profile hunting, filtering, and industry/category/location targeting.
• Good communication skills, including basic chat and communication with leads (Inbound & Outbound).
• Understanding of market research in a given industry.
• Positive attitude and ability to handle urgent client inquiries during off-hours.

Interview Process:

1. HR Round
2. Technical Round
3. Practical Round
4. Salary Negotiation
5. Offer Release