Digital Marketing Team Lead

A marketing team leader is an individual who is responsible for overseeing and creating project plans to deliver marketing campaigns for a business or an organization. Must have previous experience to create & implement market strategies to generate qualified leads for an organization and helped in increasing the sales.

Job Description:

SEO Expertise:

• Proven experience in developing and implementing successful SEO strategies.
• Demonstrated ability to improve website rankings, increase organic traffic, and enhance online visibility.
• Knowledge of the latest SEO trends, algorithms, and best practices.

Previous Achievements:

• Provide evidence of specific achievements in previous roles, such as successful marketing campaigns, significant increases in website traffic, or improvements in conversion rates.
• Highlight any awards or recognitions received for outstanding performance in marketing and SEO.

Analytical Skills:

• Strong analytical skills with the ability to interpret data and metrics to make informed decisions.
• Experience using analytics tools like Google Analytics, SEO tools, and other data-driven platforms.

Results-Oriented:

• A track record of setting and achieving measurable marketing goals and KPIs.
• Evidence of driving tangible business outcomes through marketing efforts.
• Generated leads to achieve or surpass the lead target of the organisation

Leadership in Previous Roles:

• Previous experience in a leadership role within a marketing team, overseeing and mentoring team members.
• Examples of successfully building and leading high-performing marketing teams.

Industry Knowledge:

• Familiarity with the specific industry or market the company operates in.
• Understanding of the target audience and how to tailor marketing strategies accordingly.

Digital Marketing Skills:

• Broad knowledge of digital marketing channels beyond SEO, including content marketing, social media, email marketing, and paid advertising.

Adaptability:

• Ability to adapt to changes in the digital landscape and adjust marketing strategies accordingly.
• Experience in integrating emerging trends and technologies into marketing practices.

Communication Skills:

• Strong communication skills, both written and verbal, to effectively convey marketing strategies and results to various stakeholders.
• Experience in presenting marketing plans and results to senior management or clients.

Team Collaboration:

• Proven ability to collaborate with cross-functional teams, including content creators, designers, developers, and other marketing professionals.

Job Responsibility:

Key Activities (KAP):

• SEO Strategy Development:
  • Identify and Define the target audience based on the services provided by the company
  • Identify the target audience using Ideal Customer Profile segmentation
  • Develop and implement comprehensive SEO strategies to improve organic search visibility.
  • Conduct keyword research and analysis for content optimization.
• Content Marketing:
  • Oversee the creation of high-quality, SEO-optimized content to drive organic traffic.
  • Ensure content aligns with the brand voice and resonates with the target audience.
  • Make sure that the content is targeted towards the ICP
• Website Optimization:
  • Lead efforts to optimize website structure and content for improved user experience and search engine rankings.
  • Implement on-page and technical SEO best practices.
• Link Building:
  • Develop and execute a link-building strategy to enhance domain authority and improve search rankings.
  • Establish partnerships and collaborations for link-building opportunities.
• Analytics and Reporting:
  • Regularly analyze website and campaign performance using tools like Google Analytics.
  • Provide detailed reports on SEO performance, identifying areas for improvement.
• Team Leadership and Development:
  • Lead and motivate the marketing team, providing guidance on SEO best practices.
  • Conduct training sessions to enhance team members’ SEO skills.
• Campaign Management:
  • Oversee the planning and execution of marketing campaigns, ensuring alignment with overall marketing goals.
  • Monitor campaign performance and make data-driven adjustments as needed.
• Competitor Analysis:
  • Conduct regular assessments of competitors’ SEO strategies and identify opportunities for improvement.
  • Stay informed about industry trends and changes in search engine algorithms.
• Budget Management:
  • Allocate and manage budgets effectively for SEO and marketing initiatives.
  • Ensure cost-effectiveness and return on investment (ROI).

Key Performance Indicators (KPIs):

• Organic Traffic Growth:
  • Percentage increase in organic website traffic over specific periods.
• Keyword Rankings:
  • Improvement in keyword rankings for targeted terms on search engine result pages (SERPs).
• Conversion Rates:
  • Percentage increase in website conversion rates from organic traffic.
• Backlink Quality and Quantity:
  • Number of high-quality backlinks acquired.
  • Increase in domain authority and trustworthiness.
• Content Engagement:
  • Metrics such as time on page, bounce rate, and social shares for SEO-optimized content.
• ROI of Marketing Campaigns:
  • Return on investment for marketing campaigns, calculated by comparing costs to generated revenue.
  • Number of Qualified Leads generated for the marketing/SEO efforts
• Team Productivity and Satisfaction:
  • Team engagement and satisfaction surveys.
  • Achievement of individual and team goals.
• Budget Adherence:
  • Adherence to allocated budgets for SEO and marketing activities.
• Brand Visibility:
  • Improvement in brand visibility and mentions in online spaces.
• Customer Acquisition Cost (CAC):
  • Cost to acquire a new customer through marketing efforts.

Required Skills & Qualification:

The person should have a capability to lead the team, along with technical knowledge on generating qualified leads thru marketing and SEO.

Interview Process:

1. HR Round
2. Technical Round
3. Final Round
4. Salary Negotiation
5. Offer Release