Client has an idea to create website which can act as a clearinghouse for services provided to a small community of niche users in a defined geographic area. Horses are living creatures subject to natural cycles, injuries and all sorts of other problems that can require a quick change of plans. What if your broodmare is ready to breed, but the stallion she was supposed to go to is injured and out of commission for a week? Or has died? What if a broodmare comes off the racetrack in the middle of the breeding season unexpectedly and needs to be bred quickly? It costs about $10,000 to $15,000 a year to keep a broodmare in Kentucky. So one is going to need to find another stallion fast. Broodmare managers faced with this problem are sent scrambling, making frantic phone calls around town to find a compatible stallion that has an opening in his schedule in the next 24 to 48 hours.
Artoon developed a website (platform) to overcome the client problem from where Stallion Manager can enroll stallions, list available stallion sessions for auction and approve purchases. Broodmare Manager can book for the sessions based on their availability.