Increasing the ROI on marketing strategies and maintaining a high reputation among consumers have been one of the benefits of big data for businesses.
Developers can make use of Big Data to create more engaging and intuitive mobile applications, Developers, to make apps more useful, require this data to be available in a structured form.
Using big data analytics in app marketing can result in efficiencies never before achieved, marketers are now using big data analytics to target users more professionally.
In the coming years, big data analytics will have a major impact on mobile app development, with incremental growth exceeding $164 billion.
In the fight against outdated development processes, big data can prove to be an effective weapon in the mobile app developer's arsenal.