SEO Executive

Job Description:

We are seeking a highly motivated and skilled SEO Executive to join our dynamic team. The ideal candidate will have a strong understanding of search engine optimization principles and a passion for driving organic growth. You will be responsible for developing and implementing effective SEO strategies to improve website visibility and drive traffic.

Job Responsibility:

1. Comprehensive Keyword Research and Analysis:

• Conduct in-depth keyword research using industry-leading tools and techniques.
• Analyze competitor keyword strategies to identify untapped opportunities.
• Optimize keyword selection for maximum search engine visibility and user intent.

2. Advanced On-Page Optimization:

• Implement advanced on-page SEO techniques, including semantic optimization and structured data markup.
• Optimize title tags, meta descriptions, header tags, and content for targeted keywords.
• Ensure website structure and internal linking are optimized for search engines and user experience.

3. Content Strategy and Optimization:

• Develop and implement a comprehensive content strategy aligned with business objectives.
• Create high-quality, SEO-optimized content, including blog posts, articles, product descriptions, and landing pages.
• Optimize existing content for better search engine rankings and user engagement.

4. Strategic Link Building:

• Build high-quality, relevant backlinks from authoritative websites using advanced techniques.
• Leverage guest posting, broken link building, and outreach to acquire valuable backlinks.
• Monitor and manage the link profile to maintain a healthy and diverse backlink portfolio.

5. Technical SEO Expertise:

• Conduct thorough technical SEO audits to identify and address website issues.
• Optimize website performance for faster loading times and improved user experience.
• Collaborate with development teams to ensure SEO best practices are implemented during website updates.

6. Data-Driven SEO:

• Utilize advanced analytics tools to track website performance and identify optimization opportunities.
• Analyze key SEO metrics, including organic traffic, keyword rankings, conversions, and user behavior.
• Generate actionable insights and recommendations based on data analysis.

7. Social Media Integration:

• Develop and execute a social media strategy that complements SEO efforts.
• Create and share engaging content across relevant social media platforms.
• Optimize social media profiles for search engines and drive traffic to the website.

8. Stay Updated on SEO Trends:

• Continuously stay informed about industry trends, algorithm updates, and emerging SEO technologies.
• Adapt SEO strategies to align with evolving search engine guidelines and user behavior.

Key Performance Areas (KPAs)

• Traffic Growth: Drive significant increases in organic traffic to the website.
• Keyword Ranking: Consistently improve keyword rankings for targeted terms.
• Backlink Quality and Quantity: Acquire high-quality backlinks from reputable websites.
• Content Engagement: Enhance user engagement metrics, such as time on page and bounce rate.
• Technical SEO Health: Ensure the website is technically optimized and performs well in search engines.
• Conversion Optimization: Collaborate with marketing teams to improve conversion rates.

Key Performance Indicators (KPIs)

• Organic Traffic Growth: Monthly percentage increase in organic traffic.
• Keyword Ranking Improvement: Number of keywords ranking in the top 3 positions.
• Backlink Quality: Authority and relevance of acquired backlinks.
• Content Engagement Metrics: Average time on page, pages per session, and bounce rate.
• Technical SEO Metrics: Page load time, mobile-friendliness, and crawl error rate.
• Conversion Rate: Percentage increase in conversion rates on targeted pages.
• Reporting Accuracy and Timeliness: Timely and accurate delivery of SEO performance reports.

Required Skills & Qualification:

• Experience with local SEO or international SEO is a plus.
• Knowledge of SEO tools such as Ahrefs, SEMrush, SEranking or Moz.
• Strong understanding of search engine algorithms and best practices
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.

Interview Process:

1. HR Round
2. Technical Round
3. Practical Round
4. Salary Negotiation
5. Offer Release