We are a dynamic and fast-growing organization looking for a talented Digital Marketing Specialist to join our team. If you have a passion for data-driven marketing, creativity in campaign strategies, and a strong understanding of Google Ads and Facebook Ads, we want you!
Job Responsibility:
Plan, execute, and optimize paid advertising campaigns across Google Ads and Facebook Ads.
Develop and manage strategies to drive high-quality traffic, conversions, and ROI.
Conduct keyword research, audience targeting, and competitive analysis to ensure successful campaigns.
Create, monitor, and adjust ad budgets to maximize reach and performance.
Monitor and analyze key metrics to assess performance and identify opportunities for improvement.
Collaborate with design and content teams to create engaging and high-performing ad creatives.
Stay updated with the latest digital marketing trends and industry best practices.
Required Skills & Qualification:
Proven experience managing Google Ads and Facebook Ads campaigns (minimum 1 + years of Experience).
Strong understanding of PPC advertising, bidding strategies, and audience targeting.
Proficiency in Google Analytics, Google Ads Manager, and Facebook Ads Manager.
Ability to analyze data, generate reports, and provide actionable insights.
Excellent communication skills, both written and verbal.
Certification in Google Ads or Facebook Ads is a plus.
Experience with A/B testing and optimizing landing pages is an added advantage.
