Digital Marketing Specialist (Google Ads & Facebook Ads)

Job Description:

We are a dynamic and fast-growing organization looking for a talented Digital Marketing Specialist to join our team. If you have a passion for data-driven marketing, creativity in campaign strategies, and a strong understanding of Google Ads and Facebook Ads, we want you!

Job Responsibility:

• Plan, execute, and optimize paid advertising campaigns across Google Ads and Facebook Ads.
• Develop and manage strategies to drive high-quality traffic, conversions, and ROI.
• Conduct keyword research, audience targeting, and competitive analysis to ensure successful campaigns.
• Create, monitor, and adjust ad budgets to maximize reach and performance.
• Monitor and analyze key metrics to assess performance and identify opportunities for improvement.
• Collaborate with design and content teams to create engaging and high-performing ad creatives.
• Stay updated with the latest digital marketing trends and industry best practices.

Required Skills & Qualification:

• Proven experience managing Google Ads and Facebook Ads campaigns (minimum 1 + years of Experience).
• Strong understanding of PPC advertising, bidding strategies, and audience targeting.
• Proficiency in Google Analytics, Google Ads Manager, and Facebook Ads Manager.
• Ability to analyze data, generate reports, and provide actionable insights.
• Excellent communication skills, both written and verbal.
• Certification in Google Ads or Facebook Ads is a plus.
• Experience with A/B testing and optimizing landing pages is an added advantage.

Interview Process:

1. HR Round
2. Technical Round
3. Practical Round
4. Salary Negotiation
5. Offer Release