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Artoon Solutions is a game development company with 14+ years of experience developing games from several genres, including Hyper-Casual games. Being a casual game company that has developed games for the biggest names in gaming, such as MPL, HD Works (A23), Flipkart, Zupee, Batball11 (ITlion), 3Plus Games, COG (Circle of Games), Team18 Play (Clearbit API), JP Funware (RummyXL), Kubera, Junglee Games, YooZoo Games.
We are equipped to offer every service for any game, even color prediction game development which has emerged as a popular hyper-casual game in 2023.
Read More: Why The World’s Gaming Industry Is On a Rise
A hyper-casual game usually refers to instantly playable games requiring little strategy. Because of their short playing sessions, they are enjoyed by players of all ages, locations, and game preferences.
Hyper-casual mobile gaming hit a high when the pandemic struck. People looked for ways to stay entertained or relax on their mobile devices. Fast forward to 2023, some hyper-casual games have maintained their success while others are still looking for it. Either way, hyper-casual games have captured a chunk of the market that won’t look to relinquish their hyper-casual game anytime soon.
Since this game genre will surge, look at the trends for top hyper-casual games in 2023.
The introduction of OpenAI’s ChatGPT will influence gaming trends as the company has effectively brought AI into the public’s hands. Meaning anyone can use it!
Game developers and prospective investors can easily turn to AI for their next mobile game idea. You can try it for yourself, and the results are usable. There are several ideas you can get from the artificial intelligence tool.
However, be warned that the tool lacks knowledge of events or products after 2021. So you will have to go back and do your homework to determine if the idea exists in 2023.
Also, if you like the game idea, hurry and patent it before someone else gets to it, as the possibility of someone else getting the same idea is not impossible!
Read More: how to Hire Casual Game Developers in India
More and more gaming brands are selecting the cross-platform option instead of developing two platform-specific game apps. One app is better to manage than two different mobile games.
Developing a single-game app with cross-platform capabilities has several benefits, including time and cost savings. If you know your game will be a hit, making a cross-platform app is the logical step.
This year, an increasing number of games are being developed as cross-platform apps, and 2023 is the year that sees the most number of cross-platform games developed to serve both platforms, Android and iOS using a single codebase.
Read More: How to Choose Best Free to Play Game Development Company?
Monetization is of huge importance as investors usually make games as an investment to make money while serving as a worthy form of entertainment.
These days, game owners can apply multiple monetization methods to their games. Finding and using different monetization techniques will be essential to receive decent profits without compromising the user experience and losing your user base.
Choose a monetization approach that doesn’t infringe on the user’s game and annoys them by being too aggressive. Passive monetization attempts that reward players well seem to be the best method.
Marketing has come a long way since back in the day. There is virtually an endless array of marketing methods, none including physical flyers!
Emerging marketing tools are turning out to be social media apps and media streaming devices. Examples are TikTok, YouTube, and Twitch. All of the apps are wildly successful and used by an insane amount of people around the world.
Advertising your game using video or image ads on these social platforms could do wonders for your business. Why is advertising on social media such a good idea?
It can reach millions of people who fit your ideal target audience demographics.
It may have yet to spread to hyper-casual gaming, but cloud gaming is a feature with great potential.
Cloud storage is the obvious decision for games that require more space than usual for gameplay progress to be saved, stored, and retrieved. This would attract more gamers as there wouldn’t be any need to install games directly on the device, meaning users with any device can log on and play with cloud-based gaming.
Gaming has grown to become a massive market in India, the USA, and several other Asian countries as well! This fact isn’t going to be going away any time soon.
That said, every game development company is gearing up to develop games in this gaming niche. That is becoming familiar with all the technologies used in hyper-casual gaming, the graphics required, and the best development approach.
With more popularity of hyper-casual games, more developers will be undertaking services for this otherwise new game genre.
Non-Fungible Tokens, or NFTs, have been wildly popular in other PvP and play-to-earn games. Could 2023 be the year that NFTs make their way to hyper-casual gaming? It can be ruled out if NFTs become even more popular.
An NFT holds monetary value and could be what attracts users to your game. Thus, it’s an idea worth vouching for!
Foldable devices are familiar, and there are more mobile brands with foldable devices than without. That said, hyper-casual games that aren’t compatible with these devices are missing out.
An expansive community of foldable device users could be part of your user base if you make the game compatible with them. Luckily, the foldable device market is limited to under a dozen devices that more or less feature the same screen sizes.
It’s not just mobile devices too that need considering. What about other devices like a PC, Nintendo, Sony Xbox console, and devices where gamers play the most video games? The video game industry accounts for many gamers, and they cannot be left out!
With the high popularity of games, it is important to assess the possibility of your app growing. For that to occur seamlessly, you must make provisions for your app to be scaled in the future.
Scalability means you must have further plans regarding new content, finances, and a development partner.
Best to be prepared for this than for it to happen and be completely caught off-guard! The gaming space can be unpredictable, and you could be
Making sequels for hyper-casual games isn’t so hard to picture, as there are so many mechanics behind hyper-casual games. If it was a game using just Up/Down mechanics, you could include Left/Right mechanics.
If the first title was a hit, you have a high chance of having a second high-rated hyper-casual mobile app. You can plan to release new titles that feature some similar concepts to the first title but are not exactly close enough to be called a sequel.
Games usually come with a profile section. Over time, these profile areas become an area for users to personalize their appearance with avatars. Hyper-Casual games can use customization to change avatars, backgrounds, and landscapes.
This would help attract users as they can change a few things about their profile, which is an incentive. Provide more than enough avatars and personalization options for users to stay engaged.
The feature of chatting and sending video messages through a game is already present in several games. It’s time the feature makes its way to hyper-casual games as well.
Adding a chat facility won’t cost much extra, nor will it take excessive expertise and time to develop. It is just a feature you need to add to keep in touch with what modern gamers are interested in. It is more or less an attempt to close the gap between PvP games and hyper-casual games.
There are several reasons why someone may play a game, that too, a hyper-casual game. Some may use it to pass the time, de-stress, or improve their skills. Researching the audience’s intentions is a way to make an improved hyper-casual game.
Understanding the audience’s wants and needs is important. Undertaking this research should be done well in advance before development commences. This way, you are prepared for the market and your competitors.
Hyper-casual games usually revolve around certain themes, which are the most common ones. Take your time to analyze the gaming trends and make an app with an excellent mobile gaming experience.
The gaming industry may argue that hyper-casual games aren’t luck-based but predominantly skill-based. As a result, these offerings can be incorporated into a real-money multigaming platform.
You could have a platform of just hyper-casual games or add it to an already existing MGP. In-app purchases in a virtual money game will help to generate profits as well.
Artoon Solutions is an expert mobile game development company specializing in multiple game genres. With 14+ years of experience developing for the biggest gaming brands, we are fully equipped to deliver your next game using the best technologies and our company’s most experienced experts.
To start your Hyper-Casual game project with us, Contact us.
The gaming industry describes a hyper-casual game or Indian game as a very simple one involving a character or objects like a ball wherein gamers must control the character/object and win the game/level.
Hyper-casual games are an important part of the mobile, console, Xbox, and PC gaming market, and they comprise most of the gaming world.
The time game developers take to create a hyper-casual game depends on the complexity of the idea. Also, the features you want to offer gamers will dictate how long the developers take to create new games.
Using an online gaming platform, Roblox, Epic games store, Nintendo, or PC, playing video games is relatively easy on any device. The gaming industry has grown thanks to these platforms in recent years.
Cloud gaming services are when gamers play video games on remote servers. It eliminates the need for lengthy and space-consuming downloads. Games are streamed to devices or consoles; anyone can start playing these multiplayer games immediately.
Also read: How Cryptos are Influencing NFT Mobile Gaming App Development
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