App Store Optimization Executive (ASO)

Job Description:

App Store Optimization professional who will be responsible for assisting us in our ASO efforts for our mobile app. ASO Specialist is responsible for planning, implementing, and managing the company’s overall ASO strategy. They usually cover a wide variety of duties such as app store optimization, analytics, strategy planning, link building, and keyword strategy.

Job Responsibility:

• Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores

• Optimizing conversion rates for app download pages by utilizing various content and visual tools

• Monitoring and tracking app store rankings using the latest analytic tracking tools

• Performing keyword research

• Optimizing app descriptions and titles using researched keywords

• Proofreading and editing reports

• Knowledge of various ASO Tools

Required Skills & Qualification:

• Candidate must have proven experience in ASO

• A strong understanding of Keyword research

• Knowledge of mobile platforms and technologies

• An excellent understanding of the different App stores and their processes

• SEO experience is a plus point

• Knowledge of Google Play Ads

• Excellent analytical skills

• Organized, creative, and detail-oriented

• Detail-oriented, multitasker

• Creative and technical mindset

• Ability to work autonomously and in a self-directed manner

Interview Process:

1. HR Round
2. Technical Round
3. Practical Round
4. Salary Negotiation
5. Offer Release