The days are gone when playing games are just considered as killing time. Even a large crowd of people considered it a waste of time. Now the table has turned. The people who were criticizing those who are playing games online are now playing similar games online to earn money and make themselves entertained. Surprised? The main reason is that they can earn money by playing games online.
Believe it or not, the highest revenue in the entertainment industry is generated through the online gaming industry, even bigger than the movies and music industry.
Today, two types of games available in the market that attracts both entrepreneurs and online game lovers. The motive of both is the same: Earning money through games. The types are:
Both gaming types are getting popularity for the last couple of years. Thanks to 4G technology, smartphone revolutions and low-cost mobile data. In this article, we have covered two main i.e. topics Pros & Cons, and How a game owner can earn money by running a game app.
Real Money game app is a kind of game that is played on an online media & real money is wagered on the outcome. In short, it is a type of a game where the real money is involved and played through digital media like mobile devices. The person playing the game can purchase chips/coins to play the game. Each has a monetary value. If a person wins, he/she can earn more chips and if they lose, the coins/chips are deducted from their account. It is as simple as buying and redeeming chips at a physical Casino.
Another type of online gaming apps, the Virtual money game app is played through digital media but the real money is not used to play the game. However, the points and coins are used in the game to play the next level of it but they do not have a monetary value. The earned coins and points just determine the skill level of a player but not convert into real money. The purpose of the virtual money game is to entertain the players and enhance their gaming skills.
The virtual money game examples are Teen Patti, Andar Bahar, Football kick, Candy Crush etc.
Statistics say that the mobile game industry accounts for around $50 billion alone in 2018 and is expected to be $100 Billion in 2022 in all of the global mobile gaming revenue. The real money game industry alone holds a large chunk of total revenue.
For the entrepreneurs who wish to earn money through the mobile app games real money is the boon for them. Here we have listed the ways a game owner can generate revenue and users.
A game owner can organize tournaments for the players where they have to join it by paying a fee. Tournaments are organized with different ‘entry fees’ and accordingly the winning amount shall vary. The owner can arrange the winning amount for Top 3 or 5 or 10 (customized winning amount through CMS i.e. customized winning amount for leaderboard). The owner earns money when the player joins the tournament by ‘reading the terms and conditions’ as it shall mention the owner’s commission/ charges. However, this will become a success only when you have a large number of crazy users who wish to play tournaments and earn money.
Well, real money game owners can earn money without arranging the tournaments. In a regular app, the owner can earn money as players try their luck to earn money playing games by spending a little amount to join the table or take a part in an in-built competition i.e. Player Vs. Player/ Players in a random room or by creating a specific room (for friends to play). Similar to the tournament, here the owner earns his share, when the initial chips/ coins are bought by the user to play a game.
Interstitial ad is an interactive, lucrative and full-screen ads that cover the whole screen of an app. This ad appears between content or playing the game. When a user clicks on it, the predefined cost per click will be transferred to the owner’s account from the advertiser’s account.
This comes under the indirect income. Ads are displayed in the footer and header and tap on it can generate revenue to a game owner. However, the majority of real money game apps do not have such type of ads as these have very low CPC (Cost per Click)
Earning depends on how much the game is lovable by the users. Generally, the virtual money game users are higher than the real money game users as there is no need to pay to play the game (unless a user wants to play some specific tournament with special features in it i.e. in-app purchase). It’s simple: more users, more revenue. The best example is Candy Crush Saga, PubG etc. Revenue is generated when users do an in-app purchase to play free/ paid in-built competition i.e. Player Vs. Player/ Players in a random room or by creating a specific room (for friends to play)
It’s an extra content or subscription that a user buys inside an app. Playing a virtual money game is free, a user has to pay only when he wants to change the look and feel of the game, purchase weapons in the war kind of games (PubG) and purchase parts of a racing car to enhance the skills and stay ahead of the other game users. There are mainly three types of in-app purchases: subscriptions, consumable and non-consumable purchases.
The other ways to earn money are similar to real money games and they are:
Header and Footer Ads.
Now, let’s see the Pros and Cons of Each Online Gaming Type (Here we discuss in the reference of a game owner, not a game player).
|Real Money Games||Virtual Money Games|
|The owner can earn money by organizing tournaments and in-built competition.||Tournaments can be organized but ‘real money’ won’t be a winning amount. But maybe some ‘premium upgrade’ in the game or some ‘coupons’ etc might be a winning award to the winner or winners through in-app purchase.|
|Play Store and App Store does not allow real money games to be listed there. Users must have to download the application from the landing page on the game’s official website.||Play Store and App store allows virtual games to be listed which means easily available to the users and so more users can download it.|
|Users can’t trust easily on such gaming apps that are not listed on the App and Play store.||Users put trusts easily and download the game as they are listed on the reputable stores.|
|There must be a trustworthy payment gateway so users can buy and redeem the coins easily.||Payment gateway is needed in Virtual money too, but for in-app purchases only.|
|Generally, Earning from affiliate programs is less as compared to virtual money games.||Earning from the affiliate program is higher as the virtual games do have more users compared to real money games.|
|The owner should have to go through legal issues of countries from where users are playing the game because the ‘real money’ is involved in it.||Do not get to bother much about the legal issues of different countries as no real money is involved.|
|Earning ways are tournaments, in-built competition, interstitial ads, and header/footer ads.||Earning ways are in-app purchases, interstitial ads, and header/footer ads.|
Are you interested to build real money or a virtual money game to generate revenue? But worrying about choosing the right mobile app development company who can offer you virtual and real money game development services with both advanced features and modern UI/UX? Don’t worry; Artoon Solutions is always here to help you when it comes to developing a real and virtual money game. With having an expert in-house staff of 150+ game developers, 11+ years of experience in the industry, and a portfolio of 500+ games; we can cater to all types of game app requirements and coding challenges.
If you wish to become a game owner, just drop your requirements at [email protected]. If you’re not sure about your actual requirements; don’t worry, just share your unique idea with us. We would love to discuss & guide you ahead.